DSEN were delighted to be part of the recent Enterprise Conversation which was organised by the Coca Cola 5by20 project. DSEN felt that this was a great learning opportunity, so we threw open an invite to all of our members and were joined on the day by One Parent Families Scotland, Dundee City Pipe Band, Fairfield Sports Club, Volunteer Dundee and Nilupul,
The key note speaker was Ernesto Sirolli who has huge experience of supporting the development of entrepreneurs across the world, both personally and via his Institute.
He was concentrating at our session on what he has termed the Trinity of Business Management. Essentially he asserts that there are 3 key areas that every business (social or commercial) must have in place to be successful:
1. A great product or service and constantly be looking to improve it.
2. Effective marketing and sales – this is all aspects of marketing from branding, advertising, customer engagement, evaluation, etc. He asserts that many great products/services just simply don’t succeed because they fail to effectively engage with or reach potential customers.
3. Sound financial management – both effective day to day financial systems and book keeping, but also more strategic financial management that looks at past performance and forecasting future trends.
He also asserts that each of these functional management areas requires different skill sets and personality characteristics and that it is very rare for a person to be skilled in more than one of them. He also appreciates that it is not always possible for small organisations to have in-house resources to cover all 3 areas, but if that is the case the organisation must seek to meet each of them in other ways, such as via volunteers, buying them in, etc.
I came across an article by someone who has been through one of the Sirolli Institute training programmes which describes the Trinity in more detail:
As Chair of the Dundee Dance Partnership it is my pleasure to invite you to our event taking place on Thursday 13th June 2019.
Casting our minds back to the spectacular opening weekend of the V&A Dundee one of the most visual representations of celebration and community was the mass dance performance, the brainchild of Dundee born choreographer and Artistic Director of Shaper/Caper Thomas Small. To relive the excitement of that special weekend we will be screening a film showing of the performance for the first time inviting ALL of the participants to come along and celebrate their wonderful achievement.
Due to the high number of participants involved we will be hosting two screenings at the Whitehall Theatre, Bellfield Street at 4.30pm and 6.30pm on Thursday 13th June. The event will last no longer than 1 hour 15 minutes.
Should you be available to attend please RSVP to Yolanda directly at firstname.lastname@example.org
Education Support Officer
Arts, Culture and Out of School Care Services
Dundee City Council, Children & Families Service
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We are really excited to invite you to the Co-designing KEN event on 12th June from 8.30am to 11.30am in Dundee and Angus Chamber of Commerce.
The Knowledge Exchange Network (KEN) is making it easy for business to make a social impact through sharing expertise.
KEN is for charities and social enterprise in Dundee looking to become more resilient through sharing knowledge and skills. We connect business with causes they care about and who need their support through one to one help, workshops and team events.
The Codesigning KEN event on 12th June will be the first in a series of opportunities to be part of an exciting collaboration, developing a KEN that everyone wants and uses. We would love to see you there and make sure your ideas and suggestions become part of what we develop in a fun and interactive session.
Bookings for members can be made through Dundee and Angus Chamber of Commerce. If you’re not a member, please email email@example.com in the first instance.
Tea/ Coffee and pastries will be at the ready and there will be an opportunity to network.
Bookings can be made via Chamber of Commerce for members and email if not.
Do you want to #makeadifference from within your business?
— Knowledge Exchange Network (@KNOWLEDGEEXCHA1) June 3, 2019